Mentality, digital transformation, sustainability and innovation

The innovation files 9

Doom, doom, glittering doom. No matter how much I would like to write about fire and brimstone, the arrival of the four horsemen of the apocalypse, Dante's hell and Hieronymus Bosch's Last Judgement, I cannot. No matter how much I would like to play the role of the bitter preacher raising his hands to heaven and cursing and blaming humanity and its weakness for the desires of the flesh, guided by the temptations of the seven deadly sins — gluttony, greed, lust, sloth, envy, pride, and wrath, with greed and pride as the main actors. I cannot. It would make me a good living in the middle ages and undoubtedly get me elected today. And besides, that doom and gloom have a nice alliteration, the story would reveal itself. It is the easy way out. It is a conspiracy, the Illuminati, the hidden forces of evil, the deep state, that pulls strings and makes us stooges. It is them that make our lives miserable and reduces us to nothing more than dogs. And in this highly individual-oriented society, we cannot do anything. It is not our own mistakes but theirs. Burn, burn. Burn the witches without a trial.
Sorry, let meself carried away for a moment. I cannot write that story because I think the opposite. We live in a time of change, in a time of opportunities. And we are not the first ones who go through this transition. Let's go back to 1450–1500 when the Middle Ages evolved into the Enlightenment and Dante's hell lost ground to Venus's birth.

Hang-culture
In the second half of the 15th century, war, famine and the plague raged across the European continent. Life was rough, harsh, unfair, and death was your daily companion and not something at the end of a long, happy and fulfilled life. Teenage girls had two options: marry a 20 year older man and stay inside to serve and bear his children or retreat behind the walls of a nunnery to defer to God. Men were subjected to a hang-culture, putting cancel-culture nowadays to shame. When you miserably failed to meet the expectations, a mob publicly hanged you during a violent, fierce, and gruesome happening. They preferably pushed you off the town hall's wall with a rope around your neck. If you were lucky, death came quickly, but the unlucky ones were first beaten, tortured, strangled, beheaded…