Whiskey, platforms and the network effect

Imagine Mike, let’s say Mike Wazowski, has a whiskey bar. Better, an exclusive whiskey bar, he is known for his expertise and rare brands of whiskey. The price of a 33 cc glass of whiskey varies between € 8,- for a Nikka Coffey Grain or Caol Ila 12yr and € 25,- for a Longrow 18yr or a Middleton Very Rare. Business is going well, but Mike decides to start…